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Justin Bieber Is In His Afrofusion Bag as He Joins Omah Lay on the ‘Attention’

Attention
Attention

After the viral success of his appearance on a remix of the WizKid track “Essence,” Justin Bieber is continuing his foray into the world of Afrobeats as he joins rising African artist Omah Lay on the new single, “Attention.”

The Colin Tilley-directed video follows Bieber and Omah Lay as they party near a bonfire, accentuating the sensual beat and lyrics of the vibey track. “Should I drink up, smoke up,” they sing in the chorus. “I need some freedom, freedom/Show me a little attention.” This isn’t the first time Bieber and Omah Lay have linked up, as the Nigerian singer was featured on the Masterkraft remix of Bieber’s “Peaches” alongside Alpha P last year.

The HARV and Avedon-produced “Attention” offers fans a preview of Omah Lay’s debut album, Boy Alone, arriving this spring. The collaboration with Bieber follows the singer’s previous singles “Free My Mind” and “Understand,” which dropped last year. He also enlisted 6lack for “Damn” in 2020.

Omah Lay is scheduled to tour across Europe and Australia starting March 20. Meanwhile, Bieber is currently on his own world tour in promotion of his latest album, Justice, which will keep the singer on the road through 2023. Bieber was forced to cancel several tour dates after testing positive for Covid-19 late last month, but has since returned on the road.

Encompassing a wide range of contemporary music produced in West Africa, Afrobeats — along with its leading artists, which include WizKid, Burna Boy, and Amaarae — is having a strong crossover moment with its unique blend of R&B, reggae, hip-hop and dance music. “Afrobeats is going to be on par with hip-hop, because what makes hip-hop great is not that it is recognized as a genre, it is also recognized as a culture,” Afrobeats artist Fireboy DML told Rolling Stone in January. “Afrobeats is a culture too.”Attention has that unique song theme that makes it easy for the song to translate easily in foreign countries.

Here is why


Overtime, we’ve had several collaborations between Nigerian artists and foreign artists.

I mean, you have “Peru” remix featuring Ed Sheeran, as well as “Hey Boy” by Sia ft Burna Boy. Just to mention two.

Rating

Songwriting: 1.7/2

Replay Value: 1.8/2

Delivery: 1.6/2

Relatability: 1.7/2

Mixing and Production: 1.6/2

☆Total: 8.4/10

Song theme

Attention has a unique perspective. Honestly, this writer thought Attention is going to be a romantic song.

But imagine the shock when you realize that it speaks on pressure, wanting to feel loved, and some hints at depression.

It is noteworthy. Attention speaks on something we commonly face in our communities and societies regardless of race or gender.

We get fed up, we want to be loved, and Attention addresses this.

{Review} “Attention” Omah Lay ft justin Bieber: Here is why the song will translate internationally

Attention has that unique song theme that makes it easy for the song to translate easily in foreign countries.Overtime, we’ve had several collaborations between Nigerian artists and foreign artists.

I mean, you have “Peru” remix featuring Ed Sheeran, as well as “Hey Boy” by Sia ft Burna Boy. Just to mention two.But with Attention, Omah Lay and Justin Bieber find a common ground, and here it is

RATING (⭐️⭐️⭐️⭐️)
Rumor has it that Omah and Justin wanted to call this song “Costa Rica” (OK, that was a bad joke).
We have to accept the fact that Afropop music is creating stars. For people that are already stars, Afropop music is making them megastars. The latest major Afropop song that the world will abuse is Omah Lay and Justin Bieber’s “Attention.”Do you know what “Attention” reminds me of? Drake and Swae Lee’s highly slept on track “Won’t Be Late.” Both songs feature slight Afropop vibes, a good tempo, and highly infectious melodies. I don’t think that “Attention” is unbelievably good.

Justin Bieber has joined forces with Nigerian singer Omah Lay for an addictive new track, ‘Attention’ – you can listen to it below.

https://youtu.be/kF4QRGQM2ig This is the video song link you can listen the song through the link.

In association with Instagram, Omah Lay has also shared a behind-the-scenes video on the making of the song’s video, in which Bieber calls the Nigerian singer “a legend”.

“One thing I hope people take away from this song especially is the emotion, the realness,” Omah says of ‘Attention’ in the BTS clip.

In association with Instagram, Omah Lay has also shared a behind-the-scenes video on the making of the song’s video, in which Bieber calls the Nigerian singer “a legend”.

“One thing I hope people take away from this song especially is the emotion, the realness,” Omah says of ‘Attention’ in the BTS clip.

Bi

eber released his sixth studio album ‘Justice’ last March; it spawned the singles ‘Holy’, ‘Lonely’, ‘Anyone’, ‘Hold On’, ‘Ghost’, and the global smash hit ‘Peaches’ featuring Daniel Caesar and Giveon. He followed this up with his ‘Freedom’ EP in April.

Last year also saw Bieber feature on a number of other tracks, including Skrillex‘s ‘Don’t Go’, posthumous Juice WRLD track ‘Wandered To LA’, ‘Essence’ with Wizkid and Tems, and his huge collaboration with The Kid LAROI, ‘Stay’.

Back in December, Bieber became the first artist in Spotify history to cross 90 million monthly listeners on the streaming service. According to Chart Data, the pop star reached 91million listeners per month.

Thank you.

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